Wyler Vetta,
a fascinating
Italian story.

Swiss technology and precision meet Italian creativity and details care to provide a personal timeless style.

The collection is developed around the concept of elegance that has always been a distinguishing mark of the brand Wyler Vetta.

Elegance is multifaceted and so is the collection Wyler Vetta, able to give feelings and satisfactions to different types of consumers, from the classic to the nostalgic and gritty ones, either men or women.

Different styles, yet harmonious under the leitmotivs of the high quality, precious materials and movements and the certified
SWISS MADE.

Today like yesterday.

INCAFLEX
In 1927, Paul Wyler invents a resistant and robust balance wheel, characterized by a spiral with flexible arms that can cushion the most violent shocks and absorb lateral strikes.

Incaflex marks an important milestone in watch history, transforming the fragile and delicate clock to be worn only in major events in a daily, robust, durable, yet reliable accessory.

The modern era of the wristwatch begins: with Incaflex everyone is starting to have a wrist watch... Wyler Vetta
1896
THE ORIGINS
A story that begins in Switzerland in 1896 thanks to its founder Paul Wyler that immediately gives the brand a strong innovative imprint.
1906
THE BINDA COMPANY
In 1906, Innocente Binda opens his small watch shop in Besozzo, a small town along the shores of Lago Maggiore.

During the early twentieth century, he forges relationships with Swiss vendors, including Paul and Alfred Wyler, and develops an active commercial business reselling pieces and mechanisms in Italy. He then moves his operation to Milan.
1927
Incaflex
In 1927, Paul Wyler invents Incaflex, a new and revolutionary type of balance wheel, resistant and robust, with elastic arms to absorb shocks and protect the movement.

The modern era of the wristwatch begins.
1932
THE INNOVATION CONTINUES
The year 1932 is another fundamental stage in the brand’s evolution, with the invention of the first sealed watch case, perfectly resistant to water.

This opens the way for the development of sport watches for the global watch market.
1933
WYLER VETTA IN ITALY
In 1933, between the two wars, the Wyler Vetta brand is registered in Italy, created from a combination of a foreign name (Wyler, brand definitively acquired by Binda in 1993) and an Italian one (Vetta, brand already distributed in Italy and owned by Binda).

In the meantime, the success of the Wyler brand continues throughout the world.

In Italy, Wyler, with its range of products and original technology, therefore becomes Wyler Vetta, a combination of Swiss rigour and expertise and Italian style, and joins the brands already present in the Binda portfolio, including Breil, Jean Daniel and Vetta (brand that has always been independent and different from Wyler Vetta, in terms of positioning as well as price).
1934
INNOCENTE BINDA, PIONEER OF MARKETING AND COMMUNICATIONS
Innocente Binda was one of the first to comprehend the importance of an ambassador for brands, today known as a “testimonial”, and to experiment innovative forms of communication.

Wyler Vetta becomes the official sponsor of the Italian National Soccer League, world champions. During the World Cups of 1934 and 1938, coach Vittorio Pozzo and all of the players, including Meazza and Combi, wear their Wyler Vetta watches during the matches as well, proving their extreme resistance.

The ensuing success, both commercial and in terms of image, is overwhelming.

Paul Wyler and Innocente Binda were forerunners even in the personalisation of collections, and they coined a significant number of logos, still current and effective.
1935
THE FIRST
SELF-WINDING WATCH
BY WYLER
The first self-winding watch arises from a simple yet ingenious concept: taking advantage of the natural movements of the wrist to activate a double caseback which, by pressing a button, recharges the movement.
1950
WYLER VETTA
IS THE WATCH
OF CELEBRITIES
Wyler Vetta was the witness of a memorable era, that of the "Dolce Vita", suspended between the hopes of reconstruction and the enthusiasm of looking ahead, of coming home to sing with Sanremo, dancing and going to the movies.

In those years, numerous celebrities, athletes and actors were portrayed with a Wyler Vetta on their wrists: from Gino Cervi to Isa Miranda, and from Vittorio De Sica to Carlo Dapporto.
COMMUNICATIONS
Wyler Vetta is one of the first brands to use the television (Carosello) and experiment with innovative and integrated forms of communication (radio, billboards, sports sponsorship, testimonials). The many forms of communication used to promote the brand include a true example of a moving billboard before its time. A fleet of Alfa Romeo vehicles clearly displaying the Wyler Vetta logo and with a replica of the classic men’s watch on their side, travelled kilometres delivering collections to clients throughout Italy: a real example of a dynamic billboard ante tempore.
1956
MAJOR TEST OF RESISTANCE
On 21 December 1956, a number of Wyler Vetta Incaflex watches were thrown from the Eiffel Tower in Paris: a drop of over 300 metres to demonstrate their resistance and sturdiness.

The outcome was extraordinary, with a notary public verifying the perfect functioning of the watches even after the incredible fall. The same test was repeated a few years later in Seattle, with the same stunning results.
1959
THE WYLER S.A. FACTORY
IN BIENNE
Maison Wyler is inaugurated in Bienne in 1959, focusing on the production of Wyler and Wyler Vetta watches.
1962
TEST OF RESISTANCE FROM THE SEATTLE TOWER
The same experiment, conducted in 1956 in Paris to test the resistance of Wyler Vetta watches, is repeated successfully, throwing a Wyler Vetta watch from the Seattle Tower, about 200 metres.

The same spirit drives the brand even in this modern day. In the early 2000’s, the Wyler Vetta distributor in Taiwan decides to relive the historic feat, subjecting the watches to extreme resistance tests.
1993
The Wyler brand becomes property of the Binda family
Binda permanently acquires the Wyler brand and continues in its work of enhancing the Swiss brand identity that, in conjunction with Vetta, finds an innovative signature style in perfect balance between the prestige of the highest watch-making art and Italian creativity.
1990-2000
BRAND AMBASSADORS
The brand’s charm continued even in the decades to follow, so much so that the new ambassadors continue to enrich its history: these include Marco Tardelli, Catherine Spaak, Massimo Dapporto, Melanie Griffith and Richard Gere.
NOWADAYS
The challenges are fundamental pillars of Wyler Vetta vision also today,
because there is no greater goal than to be timeless.