Swiss technology and precision meet Italian creativity and details care to provide a personal timeless style.
The collection is developed around the concept of elegance that has always been a distinguishing mark of the brand Wyler Vetta.
Elegance is multifaceted and so is the collection Wyler Vetta, able to give feelings and satisfactions to different types of consumers, from the classic to the nostalgic and gritty ones, either men or women.
Different styles, yet harmonious under the leitmotivs of the high quality, precious materials and movements and the certified
Today like yesterday.
Incaflex marks an important milestone in watch history, transforming the fragile and delicate clock to be worn only in major events in a daily, robust, durable, yet reliable accessory.
The modern era of the wristwatch begins: with Incaflex everyone is starting to have a wrist watch... Wyler Vetta
During the early twentieth century, he forges relationships with Swiss vendors, including Paul and Alfred Wyler, and develops an active commercial business reselling pieces and mechanisms in Italy. He then moves his operation to Milan.
The modern era of the wristwatch begins.
This opens the way for the development of sport watches for the global watch market.
In the meantime, the success of the Wyler brand continues throughout the world.
In Italy, Wyler, with its range of products and original technology, therefore becomes Wyler Vetta, a combination of Swiss rigour and expertise and Italian style, and joins the brands already present in the Binda portfolio, including Breil, Jean Daniel and Vetta (brand that has always been independent and different from Wyler Vetta, in terms of positioning as well as price).
Wyler Vetta becomes the official sponsor of the Italian National Soccer League, world champions. During the World Cups of 1934 and 1938, coach Vittorio Pozzo and all of the players, including Meazza and Combi, wear their Wyler Vetta watches during the matches as well, proving their extreme resistance.
The ensuing success, both commercial and in terms of image, is overwhelming.
Paul Wyler and Innocente Binda were forerunners even in the personalisation of collections, and they coined a significant number of logos, still current and effective.
IS THE WATCH
In those years, numerous celebrities, athletes and actors were portrayed with a Wyler Vetta on their wrists: from Gino Cervi to Isa Miranda, and from Vittorio De Sica to Carlo Dapporto.
The outcome was extraordinary, with a notary public verifying the perfect functioning of the watches even after the incredible fall. The same test was repeated a few years later in Seattle, with the same stunning results.
The same spirit drives the brand even in this modern day. In the early 2000’s, the Wyler Vetta distributor in Taiwan decides to relive the historic feat, subjecting the watches to extreme resistance tests.
because there is no greater goal than to be timeless.